What is the Performance Score?
The Performance Score measures how well an X (Twitter) account performs based on engagement metrics from their posts. It combines multiple engagement types with different weights to reflect their relative importance in driving meaningful interactions.
Formula Used
Performance Score = (Likes × 1) + (Retweets × 2) + (Replies × 1.5) + (Quotes × 3) + (Bookmarks × 2) + (Impressions × 0.001)
Engagement Weights Explained
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Likes (×1)
Basic engagement, shows content appreciation
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Retweets (×2)
Amplification - user shares content with their followers
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Replies (×1.5)
Active conversation starter
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Quotes (×3)
High-value engagement - adds commentary while sharing
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Bookmarks (×2)
Content worth saving for later reference
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Impressions (×0.001)
Reach metric - how many people saw the post
Example Calculation
Post Example
50 likes, 10 retweets, 8 replies, 3 quotes, 15 bookmarks, 5,000 impressions
Calculation
- Likes: 50 × 1 = 50 points
- Retweets: 10 × 2 = 20 points
- Replies: 8 × 1.5 = 12 points
- Quotes: 3 × 3 = 9 points
- Bookmarks: 15 × 2 = 30 points
- Impressions: 5,000 × 0.001 = 5 points
Total Performance Score: 126 points